Graphic Design, Branding, Animation & Sound
Created a suite of digital activations for La Reina del Sur, an action-packed series on Telemundo about a woman who rises to become the head of a drug cartel, known as the “Queen of the South.” Leading up to and during the airing of the second season, these activations were part of the series' social media strategy to engage fans and build anticipation.
Design Elements: Augmented Reality Filters, GIF Stickers, Animated Intros, Fan Club Graphics, Wallpapers, Social Media Graphics
I thoroughly enjoyed crafting these graphics, especially because of the freedom to capture the complexity of the protagonist—her mix of softness and strength, embodying the "every rose has its thorn" persona. As a fan of the series myself, working on this project felt like a perfect fit. The campaign was a huge success, with Facebook reaching over 3 million followers and garnering thousands of views and shares across the various graphics and activations.