Infographics, Animation & Sound
"Who Counts & Benefits Infographics" are short-animated videos for the United States Census 2020. They deliver insightful information about how the census works and encourage viewers to fill it out online. The videos ran on social media targeting Hispanic members of Generation Z, the post-millennial, predominantly bilingual, tech-native generation.
Voiceover, music and sound effects were added to compliment the motion graphics and help inform/capture the audience’s attention.
Doing the graphics and motion for this project was unique. I wanted a friendly, informative, yet safe environment to come across for the viewers.
Branding, Identity, Animation, Logo Design & Sound
"Power Up" is the first digital show to be launched as part of the partnership between NBCUniversal Telemundo Enterprises & the global, multi-platform media, tech and entertainment company "Mashable" as part of a series of new digital tech entertainment programs targeting Hispanic millennials, predominantly bilingual and the tech-native generation.
The weekly show delivers detailed reviews of various tech products such as Apple AirPods, Samsung Galaxy Watch, Amazon Echo Look and many more.
Animation, Branding & Graphic Design
This filter was created to participate in the traditional Mexican commemoration of family members and friends who have passed away, Día De Muertos. It was released on November 1st in all of Telemundo’s social media accounts. Due to its great success, they released this same design this year.
Making this filter was a fun way to explore my culture and traditions. I truly enjoyed the process of carefully choosing each item and the challenge it presented.
Branding, Identity, Animation & Sound
"Fast Facts" is a series of five video animations that was launched as part of the partnership between Latin American Music Awards and Xfinity.
The videos portrayed hot topics and facts about Latin AMAs artists, awards, music & nominations. They targeted Hispanic millennials, predominantly bilingual, and ran weeks before the award show up to the air date.
This project was one of my favorites to do because not only did I learn some facts myself, I also had opportunities to include playful instances.
Logo Design
A variation of logos are presented that were designed for different clients and platforms.
Although I enjoyed making all these designs, Movember is one of my favorites. I like the overall idea of awareness to something that before was taboo. The playfulness of incorporating the mustache with the rest of the design presented its challenges and I enjoyed the process.
Infographics, Logo Design, Animation & Sound
“Latino History Explained” is a short-animated digital infographic which depicts the story of 5 de Mayo. It delivers insightful and fun information, while targeting Hispanic members of Generation Z, the post-millennial, predominantly bilingual, tech-native generation.
The design and animation style was carefully chosen to look historical yet current with social media creative trends. Music and sound effects were added to compliment the motion graphics and capture the audience’s attention.
5 de mayo is widely known as a Mexican holiday, yet most people do not really know what it is about. I felt particularly close to this project because there is the misconception that it is Mexico’s independence day. Through this animation, I had the chance to visit my roots and clarify to the viewer what really took place.
Branding, Animation & Sound
"La Reina de Sur" is an action series on Telemundo about the life of a woman who becomes the head of a drug cartel who they call the queen of the south. During the time preceding and airing the second season, there were various digital activations for the social media strategy.
A few of these activations include; augmented reality filters, gif stickers, animated intros, graphics for fan clubs, wallpapers, to name a few.
I loved making these graphics. Having the freedom to capture her soft and strong “every rose has its thorn” personality was interesting. I am a fan of this series so I was perfect for the project. The campaign was successful and Facebook reached 3+ million followers with thousands of views and shares per graphic.
Branding, Identity & Logo Design
Tycoonesque is a lifestyle, luxury experience and concierge wealth management service. One of their goals was for their branding to portray that “tailor made” feeling.
Designing this stationary was one of the best graphic design projects I have had. I appreciated the whole process from the concepting, to looking for the just right paper, printing and completing the project.
Branding, Identity, Animation, Logo Design & Emoji Set
"Refreshed" is the first digital show to be launched as part of the partnership between Latin American Music Awards & NBC Universal Telemundo Enterprises as part of a series that targets Hispanic millennials, predominantly bilingual and latin music lovers.
During the awards months, this weekly show delivers news of various talent participation, charts and musical news.
Design elements: intro/outro, b-roll, backgrounds, transitions, image displays, video displays, animated emoji set
Designing the emoji set was the best part. I liked incorporating them in a very “social” way to the rest of the artwork. I am always passionate about anything that has to do with music.
Branding, Identity, Animation, Logo Design & Sound
"Astological" is part of the LatinXNow channel and a digital exclusive weekly show about the cosmos and the pseudoscience of astrology. It was designed specifically for the astrologer Valerie Meza. She had an idea, a vision about a planet, constellations and outer space.
Working with Valerie was a thrill, especially since she was trying to guess my sign. I found that I captured exactly what she wanted and came up with this neon lights concept. This graphic package has so many cool elements and I enjoyed the animation the most.
Design Elements: Logo Design, Intro/Outro, Lower Thirds, Backgrounds, Overlays, Transitions, Layouts, Music & Sound
Branding, Identity, Graphic Design, Animation & Sound
The Latin American Music Awards is an annual music award show that is presented by Telemundo. During the preceding weeks and up to the day of show, various digital social activations take place such as; nominees, announcement graphics, special awards, charts and winners, AR filters, to name a few.
This show is one of the best parts of my motion graphics career. The hype that forms around it, the artists, the music, the designs, make all the crunch time worth it. Every year I try to push the envelope a little bit more, whether it is the typography, the artist images or the motion over all.
Branding, Identity, Animation, Logo Design & Sound
"The MVTO" is a digital exclusive entertainment channel targeting Hispanic millennials, predominantly bilingual and the tech-native generation. It delivers various content about musicians, artists, actors, movies, award shows, music and other pop culture.
Design Elements: Logos, Typography, Intro/Outro, Lower Thirds, Backgrounds, Overlays, Transitions, Layouts, Music & Sound
This branding project is one than I quite enjoyed due to the freedom of making it dynamic and enticing for our target audience. It started with a logo and developed to many franchices and even covered award shows. I truly like how it turned out.
Branding & Animation
Nickelodeon launched a campaign for their biggest annual deals. They wanted it to be eye catching, while staying true to their brand.
The process of this project was what I appreciated most. A storyboard was given for approval before doing the motion graphic and little to no changes were made. The animation is on brand and looks playful.
Branding, Identity, Animation & Sound
“Double Acción” was a special project which was launched with the Series El Señor de los Cielos on Telemundo. By downloading the app you were able to have an exclusive experience and behind the scenes footage during key moments of the series.
Design elements: Logos, Double Acción App, UI/UX, Interactions, Motion Graphics, Graphic Design
This project took place during the final seasons of El Senor de los Cielos. A fun fact is that these graphics called “interactions” were designed and animated one day before the air date. A lot of behind the scenes and exclusive content was made for this experience and it furthered my creativity, fast thinking and motion graphic skills.
Branding, Identity, Animation, Logo Design & Sound
A variation of social media openers are presented that were designed for different clients. Their target audience is millennials, predominantly bilingual.
“To Be Hispanic” is a franchise I identify with the most. It shows various types of hispanic people and represents how we all have a thing or two in common, however, we each have a unique culture.
Branding, Identity & Graphic Design
Branding, Identity, Animation, Logo Design & Sound
"Girl Talk" is a partnership between NBCUniversal Telemundo and Google Play. The weekly digital show delivers content targeted towards the modern young women and current themes.
Design Elements: Logo Design, Typography, Intro/Outro, Lower Thirds, Backgrounds, Overlays, Transitions, Layouts, Music & Sound
Doing the branding for Girl Talk was interesting because I needed to have it look soft but modern and the logo was a very important part of that. The process of concept to completion is what I enjoyed the most. The host was very happy with the final design.
Branding, Identity, Logo Design, Animation & Sound
UI/UX
Branding, Identity & Graphic Design
Branding, Identity & Digital Design
Art Direction, Design & Animation
Brand Identity, Web Design