Broadcast, Cross-Platform Storytelling & Digital Campaign

A Spanish-language celebrity cooking competition where 20 contestants face high-pressure culinary challenges for a $200,000 grand prize. Hosted by Carmen Villalobos and judged by professional chefs, the show blends competition, drama, and celebrity storytelling.

OVERVIEW
The campaign extended beyond broadcast with a cross-platform strategy spanning linear, print, digital, social, and streaming. Creative content highlighted the show’s drama, personalities, and standout moments across multiple touchpoints, sustaining engagement between episodes, driving real-time conversation, and expanding reach to a broader bilingual and multicultural audience.

MY ROLE
Visual Design, Motion Graphics, Social & Digital Design Direction, Creative Collaboration

I helped shape the campaign’s visual design framework to ensure a cohesive, scalable look across all platforms. I collaborated on concepting, pitching, and developing key art, attending the photoshoot to capture the imagery needed for campaign visuals.

I led the design direction for social and digital assets, creating static and motion graphics for social that brought key moments to life. I worked closely with producers, editors, and marketing to maintain alignment and visual consistency across linear, print, digital, social, and streaming touchpoints.

THE CHALLENGE
For the fourth season, the focus shifted from food to competition drama, while maintaining visual consistency under tight production timelines. Photography was especially challenging, requiring talent to be shot from unusual angles—as if looking into a cooking pot—to convey pressure and intensity.

Key requirements:
• Innovative approach to promo and key art
• Visual consistency across all campaign materials
• Fast production timelines aligned with broadcast and digital schedules

CREATIVE APPROACH
We developed a bold, cinematic look emphasizing tension and high stakes. Key art and campaign visuals used dramatic angles, lighting, and graphic treatments to evoke pressure. The visual framework was flexible across platforms, while motion graphics for social amplified key moments and maintained engagement.

EXECUTION
• Captured contestants with dynamic, high-pressure photography for key art
• Applied visuals consistently across linear, print, digital, social, and streaming
• Created motion graphics for social to highlight dramatic moments
• Collaborated with producers, editors, and marketing to ensure speed, consistency, and impact

IMPACT
• Record-breaking viewership, the most-watched season of Top Chef VIP
• All-time high social engagement and impressions for launch and sustain campaigns
• Effectively amplified the drama and competition, driving audience connection across all platforms

Augmented Reality, Animation, Branding & Graphic Design

Designed and developed a series of immersive AR filters that transformed fan engagement during the FIFA World Cup—bringing the energy of the tournament into interactive, shareable digital experiences.

OVERVIEW
This project focused on creating branded AR experiences for social platforms that allowed fans to actively participate in the World Cup. The filters combined motion, identity, and interactivity—turning everyday users into part of the spectacle.

MY ROLE
Visual Design, Motion Graphics, Creative Collaboration

Designed, animated, and built AR filters end-to-end—from concept through execution. Partnered closely with marketing, sports, and digital teams to align creative vision with campaign goals while ensuring each experience met both aesthetic and technical standards.

THE CHALLENGE
Design AR experiences that felt exciting and premium while remaining lightweight, intuitive, and accessible across a global audience.

Key requirements:
• Create visually striking designs that stand out in crowded social feeds
• Maintain strong alignment with FIFA World Cup branding
• Ensure smooth performance across a wide range of mobile devices
• Design intuitive interactions that require minimal user learning
• Balance high-quality animation with platform performance limitations
• Appeal to a diverse, global audience of soccer fans

CREATIVE APPROACH
Focused on bold, celebratory visuals paired with simple, engaging interactions. Leveraged team colors, dynamic motion, and immersive elements to create instantly recognizable experiences that encouraged sharing and repeat use.

EXECUTION
Concepted, designed, and delivered multiple AR filters optimized for social platforms. Built animated assets, refined user interactions, and collaborated on implementation to ensure performance, usability, and visual polish.

IMPACT
Elevated fan participation by turning passive viewers into active participants. The filters drove social engagement, expanded campaign reach, and reinforced brand presence during one of the world’s biggest sporting events.

Branding & Animation

"Buscando a Frida" is a gripping drama series centered around the mysterious disappearance of a teenage girl, unfolding as a high-stakes cat-and-mouse game between her family and the kidnappers.

As part of the digital strategy for the series launch and its promotional period, I worked on a range of creative social media activations that engaged viewers and expanded the show's online presence.

Gold Winner – Promax Latin America Awards, Social Media Campaign

Infographics, Logo Design, Animation & Sound
“Latino History Explained” – 5 de Mayo Animated Infographic

Created a short, animated digital infographic for “Latino History Explained”, focusing on the story behind 5 de Mayo. The animation delivers engaging and educational content, targeting Hispanic Generation Z—predominantly bilingual, tech-savvy, and socially aware.

The design and animation style were carefully chosen to balance historical accuracy with a contemporary, social media-friendly aesthetic. The use of modern motion graphics, complemented by music and sound effects, was key to capturing and maintaining the audience’s attention.

Although 5 de Mayo is widely recognized as a Mexican holiday, many people mistakenly associate it with Mexico’s independence day. I felt particularly connected to this project, as it gave me the opportunity to clarify this common misconception and share a piece of my cultural heritage. It was rewarding to blend creativity with education, while also offering a fun and informative experience for viewers.

Infographics, Animation & Sound
“Who Counts & Benefits Infographics” for the United States Census 2020

Created a series of short, animated infographics for the United States Census 2020 aimed at educating and encouraging viewers, particularly Millennials, to complete the census online. The videos highlighted key information about how the census works and emphasized the importance of participation.

The design and animation were carefully crafted to resonate with a predominantly bilingual, tech-savvy audience on social media platforms. Voiceover, music, and sound effects were incorporated to complement the motion graphics, helping to inform and engage the audience in a dynamic way.

This project was particularly unique because I wanted to create a friendly, welcoming, and informative environment for viewers. The goal was to make the census process feel accessible and important, while encouraging participation in a safe, reassuring tone.Voiceover, music and sound effects were added to compliment the motion graphics and help inform/capture the audience’s attention.

Doing the graphics and motion for this project was unique. I wanted a friendly, informative, yet safe environment to come across for the viewers.

Branding, Identity, Animation, Logo Design & Sound
“Power Up” Digital Show for NBCUniversal Telemundo Enterprises & Mashable

Designed the full branding and visual identity for Power Up, the first digital show launched as part of the partnership between NBCUniversal Telemundo Enterprises and Mashable. This series of new tech entertainment programs is specifically targeted at Hispanic millennials—predominantly bilingual, tech-savvy, and digital-native.

The weekly show features in-depth reviews of cutting-edge tech products like Apple AirPods, Samsung Galaxy Watch, Amazon Echo Look, and many more. The branding needed to reflect the dynamic, fast-paced nature of the tech world, while also resonating with a culturally diverse, social-first audience.

Design Elements: Logo Design, Intro/Outro, Lower Thirds, Backgrounds, Transitions, Layouts, Music & SoundThe weekly show delivers detailed reviews of various tech products such as Apple AirPods, Samsung Galaxy Watch, Amazon Echo Look and many more.

Branding | Graphic Design

Designed the complete brand identity for Style+, a digital channel with a sophisticated, editorial aesthetic. Despite being a digital-first platform, the client sought a polished, magazine-style look to elevate its online presence. The challenge was to seamlessly blend modern digital functionality with the timeless elegance of high-end editorial design.

By combining clean typography, minimalist layouts, and high-quality imagery, I crafted a visual identity that perfectly captured the brand’s premium, fashion-forward ethos. The result is a cohesive and refined brand experience that feels both digital and editorial—ideal for a platform that showcases style, culture, and emerging trends.

Brand Identity, Web Design

Harley’s Time LLC is a Florida-based luxury e-commerce retailer specializing in fine timepieces.

The core challenge of this project was to craft a brand identity that seamlessly blended the concept of time with a sense of refined luxury. The goal was to create a digital presence that reflected elegance, exclusivity, and trust—qualities essential in the high-end watch market.

Key Deliverables:
Visual brand identity, including logo design and color palette. Custom web design for a premium e-commerce experience. UI/UX design focused on clarity, minimalism, and brand storytelling

Branding, Identity, Animation, Logo Design & Sound
“Astrological” Digital Show for LatinXNow

Created the complete branding and motion graphics package for Astrological, a digital-exclusive weekly show on LatinXNow that explores the cosmos and the pseudoscience of astrology. Designed specifically for astrologer Valerie Meza, the show’s theme centers on planets, constellations, and the mysteries of outer space.

Working closely with Valerie was an absolute thrill, especially when she was trying to guess my zodiac sign! I was able to capture her vision perfectly, leading to a vibrant and dynamic neon lights concept that matched the energy and theme of the show. The graphic package is filled with exciting elements, and I especially enjoyed animating them to bring the cosmic vibe to life.

Design Elements: Logo Design, Intro/Outro, Lower Thirds, Backgrounds, Overlays, Transitions, Layouts, Music & Sound

Art & Creative Direction | Design Animation

Led the art direction, creative direction, and execution of social media experiences for Premios Tu Mundo. Each activation was meticulously crafted to build anticipation and drive engagement across social platforms, while staying true to the brand identity and visual language of the show.

The challenge was to blend a contemporary aesthetic that resonated with social media trends, all while capturing the essence of the event and its beach setting. This involved a delicate balance of modern design elements and a vibrant, dynamic atmosphere that echoed the excitement of the awards.

Digital Marketing, Branding & Social Media Strategy

The Latin AMAs 2021 Social Media Campaign was a high-impact digital marketing initiative aimed at building excitement and driving engagement for one of Latin music’s biggest nights. Our team played a key role in crafting a bold and cohesive visual identity that spanned across all social media platforms, amplifying the show’s presence and connecting with audiences at every stage of the event.

Collaborating closely with marketing and digital media teams, we conceptualized, planned, and executed a dynamic multi-platform strategy. This approach maximized audience interaction—before, during, and after the live show—ensuring consistent brand visibility and buzz across Instagram, X, Facebook, and more.

Graphic Design, Branding, Animation & Sound

Created a suite of digital activations for La Reina del Sur, an action-packed series on Telemundo about a woman who rises to become the head of a drug cartel, known as the “Queen of the South.” Leading up to and during the airing of the second season, these activations were part of the series' social media strategy to engage fans and build anticipation.

Design Elements: Augmented Reality Filters, GIF Stickers, Animated Intros, Fan Club Graphics, Wallpapers, Social Media Graphics

I thoroughly enjoyed crafting these graphics, especially because of the freedom to capture the complexity of the protagonist—her mix of softness and strength, embodying the "every rose has its thorn" persona. As a fan of the series myself, working on this project felt like a perfect fit. The campaign was a huge success, with Facebook reaching over 3 million followers and garnering thousands of views and shares across the various graphics and activations.

Branding, Identity & Logo Design

Designed the complete branding identity for Tycoonesque, a luxury lifestyle experience and concierge wealth management service. With a focus on delivering a "tailor-made" experience for their clients, the branding needed to evoke a sense of exclusivity, sophistication, and personalized service.

Design Elements: Logo Design, Stationery, Typography, Brand Collateral

This project stands out as one of my favorite graphic design experiences. From concept to execution, I thoroughly enjoyed the process of crafting a unique identity that perfectly reflected the brand’s ethos. I especially loved the hands-on aspect of selecting the ideal paper stock, collaborating with printers, and watching the design come to life in physical form. The attention to detail in every stage of the project made it a truly fulfilling creative journey.

Branding, Identity, Animation, Logo Design & Sound
“Girl Talk” Digital Show for NBCUniversal Telemundo & Google Play

Designed the branding and visual identity for Girl Talk, a weekly digital show created in partnership between NBCUniversal Telemundo and Google Play. The show delivers engaging content tailored to modern young women, exploring current themes and trending topics relevant to this demographic.

Design Elements: Logo Design, Typography, Intro/Outro, Lower Thirds, Backgrounds, Overlays, Transitions, Layouts, Music & Sound

What I particularly enjoyed about this project was the challenge of striking the right balance between softness and modernity. The logo played a pivotal role in achieving this, and seeing it evolve from concept to completion was incredibly rewarding. The host’s positive feedback on the final design was a gratifying part of the process, and I’m proud of how the overall branding came together to represent the tone and energy of the show.

Branding, Identity, Animation, Logo Design & Sound
“The MVTO” Digital Entertainment Channel

Created the branding and visual identity for The MVTO, a digital-exclusive entertainment channel targeting bilingual Hispanic millennials and the tech-native generation. The channel delivers a diverse range of content including features on musicians, artists, actors, movies, award shows, music, and pop culture trends.

Design Elements: Logos, Typography, Intro/Outro, Lower Thirds, Backgrounds, Overlays, Transitions, Layouts, Music & Sound

This project was particularly enjoyable as it gave me the creative freedom to develop a dynamic and engaging brand that resonated with our target audience. What started as a logo design quickly expanded into a full suite of assets, including multiple franchises and coverage for award shows. The end result was a cohesive, visually enticing brand identity that captured the energy and vibrancy of the content, and I’m extremely pleased with how it turned out.

Branding, Identity, Animation, Logo Design & Emoji Set
“Refreshed” Digital Show for Latin American Music Awards

Led the design and animation for “Refreshed”, the first digital show launched as part of the partnership between Latin American Music Awards and NBC Universal Telemundo Enterprises. Targeting bilingual Hispanic millennials and Latin music enthusiasts, the show delivered weekly updates on talent participation, charts, and the latest music news during the awards season.

Design Elements: Intro/Outro, B-Roll, Backgrounds, Transitions, Image Displays, Video Displays, Animated Emoji Set

One of the highlights of this project was designing the animated emoji set, which I integrated into the artwork in a playful, social-driven way. I loved how these emojis became a fun, interactive extension of the show’s vibe. As a music lover, this project was especially exciting because it allowed me to merge my design skills with my passion for music, creating an engaging and visually cohesive experience for the audience.

Branding, Identity, Animation & Sound
“Double Acción” Interactive Experience for El Señor de los Cielos | Telemundo

Designed and developed a dynamic interactive experience for El Señor de los Cielos as part of a special project called Double Acción. By downloading the app, users gained exclusive access to behind-the-scenes content and immersive experiences during key moments of the series.

Design Elements: Logos, Double Acción App, UI/UX, Interactions, Motion Graphics, Graphic Design

This project took place during the final seasons of El Señor de los Cielos, and one of the most exciting challenges was designing and animating the interactive graphics just one day before the air date. The experience provided fans with a closer connection to the series, offering exclusive footage and interactive elements that enhanced their engagement.

This project was a true test of creativity, quick thinking, and refining my motion graphic skills under tight deadlines. It pushed me to deliver high-quality, impactful visuals that complemented the series' dynamic storytelling.

Branding | Graphic Design

Created a series of visually compelling lifestyle quote designs that blend inspirational messages with modern graphic design aesthetics. Each design was thoughtfully crafted to resonate with contemporary audiences, combining typography, color theory, and subtle design elements to enhance the emotional impact of the quotes.

The goal was to create shareable, visually engaging content that not only inspires but also fits seamlessly into everyday digital spaces—from social media feeds to online marketplaces. These designs are intended to evoke positivity, motivation, and mindfulness, appealing to a wide demographic and reflecting current design trends in the lifestyle space.