Branding, Identity, Animation, Logo Design & Sound
“The MVTO” Digital Entertainment Channel
Created the branding and visual identity for The MVTO, a digital-exclusive entertainment channel targeting bilingual Hispanic millennials and the tech-native generation. The channel delivers a diverse range of content including features on musicians, artists, actors, movies, award shows, music, and pop culture trends.
Design Elements: Logos, Typography, Intro/Outro, Lower Thirds, Backgrounds, Overlays, Transitions, Layouts, Music & Sound
This project was particularly enjoyable as it gave me the creative freedom to develop a dynamic and engaging brand that resonated with our target audience. What started as a logo design quickly expanded into a full suite of assets, including multiple franchises and coverage for award shows. The end result was a cohesive, visually enticing brand identity that captured the energy and vibrancy of the content, and I’m extremely pleased with how it turned out.