Branding, Identity, Animation, Logo Design & Sound
“Power Up” Digital Show for NBCUniversal Telemundo Enterprises & Mashable
Designed the full branding and visual identity for Power Up, the first digital show launched as part of the partnership between NBCUniversal Telemundo Enterprises and Mashable. This series of new tech entertainment programs is specifically targeted at Hispanic millennials—predominantly bilingual, tech-savvy, and digital-native.
The weekly show features in-depth reviews of cutting-edge tech products like Apple AirPods, Samsung Galaxy Watch, Amazon Echo Look, and many more. The branding needed to reflect the dynamic, fast-paced nature of the tech world, while also resonating with a culturally diverse, social-first audience.
Design Elements: Logo Design, Intro/Outro, Lower Thirds, Backgrounds, Transitions, Layouts, Music & SoundThe weekly show delivers detailed reviews of various tech products such as Apple AirPods, Samsung Galaxy Watch, Amazon Echo Look and many more.